About the project
The Petal Exchange is not your average flower shop. Specializing in creative arrangements and offering a “by-the-stem” flower bar, every encounter with The Petal Exchange
is one to remember. Located in Athens, G.A.
Custom Photoshoot with Kaitie Bryant Photography.
The Petal Exchange brand identity is anything but ordinary. With slight edge and subtle quirk, the PX brand is equal parts feminine and moody. Inspired by her grandmother’s love for flowers and gardening, the owner, Maggie, wanted to pay homage to that through the identity. With details such as the vintage-inspired floral illustrations, the use of her grandmother’s old photographs and the retro-pink hue used throughout, The Petal Exchange’s familial and eclectic aesthetic welcomes you with joy.
- Brand Identity Design
- Stationery Suite Design
- Website Design
- Custom Photoshoot Art Direction
- Signage Concept Design