About the project
As a modern retreat inspired by its natural surroundings, The Atwater apartments in Flowery Branch, GA, are infused with inviting amenities purposefully built for delightful times spent with family and friends. Residents are welcomed at The Atwater—where lakeside life just got a little sweeter.
Designed with Resource Branding. Co-Designed with Ellie Varicak.
Setting the scene for a water-loving lifestyle, this brand concept for The Atwater uses colors, textures and patterns inspired by the outdoors to create a natural, organic sensibility. Visual elements such as water currents, light-dappled leaves, and the play on sun and shadow capture the peaceful and elegant backdrop of the community. The brand voice reflects the same spirit with a calm and welcoming tone. Additionally, infusing the topographic line-work from the site as a graphic element throughout emphasizes this brand’s uniqueness and emphasis on the setting.
- Brand Identity Design
- Illustration