About the project
For the day trader and evening drummer. The social butterfly who doesn’t mind hiding away with a good book. And all those that live with a sense of wonder. Alta Filament delivers a living experience that is delightfully brilliant & thoughtfully nuanced. As connected to the city as it is to nature, beaming with high design and wrapped in a neighborhood that relentlessly excites. Discover a more enlightened way to live at Alta Filament. Located in the NoDa district in Charlotte, NC.
Designed with Resource Branding. Lead Designer.
Equal parts intelligent and playful, the Alta Filament lifestyle is communicated through an eclectic range of visual elements. Inspired by the buildings origin as a light bulb factory, both the name “filament” and the visual identity work together to tell this story in a nuanced way using a series of unexpected details. Crafted-collage treatments juxtaposed with contemporary layouts and typography work together to create a brand that sparks your curiosity. Infused with “light” inspired elements as a nod to the historical origin on the building and a color palette that is both natural and urban, this one-of-a-kind brand identity inspires Alta Filament’s residents to live with a sense of wonder.
- Brand Identity Design