Good Design Takes Time
About the project
If you prefer bars with secret passwords, restaurants without influencers, and artists yet to be discovered, then Alta East Apartments is for you. This hidden nook within the historic Atlanta Dairies caters to those who like to stray just off the beaten path but still enjoy an energetic in-town lifestyle.
Designed with Resource Branding. Co-Designed with Ellie Varicak.
Based on the idea that sometimes the best things are hidden, the Alta East branding turns its tucked-away location into a keen competitive advantage. Inspired by the neighborhood personality of Reynoldstown and the adjacent music venue, Alta East honors the local fabric with a tone and rhythm all its own.
- Brand Identity Design
- Printed Collateral Design
- Map Design + Illustration