On our intro call, we’ll get to know each other and discuss your business and needs. We will then send you a custom proposal to get started.

Once it’s official, we will meet again for a project kick-off call to discover all of your business insights — values, audience, mission, competition etc. Successful design leads with strategic thinking, so this step is wildly important. All of this information will define the visual concepts in the next step of the process.

Using all of the information we discovered on our kick-off call, we will brainstorm and define visual concept directions that would be a good fit for your brand. From here, you’ll select a visual direction that you feel is the best fit for where you want your brand to go.

Once a visual direction is selected & we have your feedback, we’ll start developing logo & identity design options. You’ll see everything: logo systems, color + typography, imagery style, patterns, and in-context mock-ups to get a real feel for how these concepts will live out in the real world.

Time to refine and make a choice! Up to two rounds of refinements until it’s just right, staying on track with our strategic goals and purpose.

Once a logo + identity has been finalized, you’ll leave with a set of brand guidelines crafted to ensure the success of your brand going forward.

And if there are any other deliverables you need to launch your brand, let’s chat about working on them.